Product Name

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Project Timeline: MON 20XX – MON 20XX

What We Did

Extensive system and end user research, identifying and delivering on key metrics and business implementation strategies within a fully integrated product platform. We created low, medium and high fidelity designs based on research insights, ultimately delivering a more intuitive and efficient experience for Verizon’s wireless and wireline technicians, managers and B2B customers.

Defined, prototyped, and validated core features available in the current and future product states, including wayfinding, information hierarchy, design system components, standards and the creation of global patterns. Established an extensible framework for dashboard widgets to align with future business, team and strategic product roadmap goals.

Key usability metrics:

• User retention (return rate) and conversion rate (purchases)
• SUS scoring
• Task completion rate and drop-off rate at each step of the task
• User sentiment, satisfaction and NPS scores (sending satisfaction surveys after the conversion, analyzing AppStore ratings and reviews, analyzing customer support logs)
• User behavior (analyzing heat map and scroll map generated by app analytics)
• Technical performance (load time, crash rate, system error rate, bug reporting)
• Time on task

User research (testing):

Once preliminary research was formalized into testable variants, we setup A/B and multivariate testing to identify key features and insights that would deliver measurable user performance benefits.

• End-to-end UX process and sustainable design framework aligning end user research, stakeholders and solutions using persistent test validation within a SAFE Agile work environment
• Defined, established and supported product vision and strategy for multiple disparate products and applications
• Own design problems end-to-end, from initial concept through delivery, optimized for future maintenance and management (PLM)
• Led details of visual and motion design across desktop, mobile, tablet and numerous other formats
• Work with product teams, clients, business partners and stakeholders to define and align goals, roadmaps and product requirements
• Identify future opportunities, working as a thought leader and collaborator within the product, engineering, and marketing teams
• Partner with UX research teams to map end user and business customer needs
• Collaborated with engineers and quality teams to build delightful and reliable experiences
• Measure, ship and continuously improve designs based on quantitative and qualitative feedback
• Drive business outcomes by acquiring, educating and converting customers.
• Simplify internal procedures and review meetings to focus design on compelling, relevant experiences that drive engagement.
• Working in product teams using Agile/SCRUM and SAFE Agile methodology.
• Setup and support A/B testing to identify the solutions and interactions that are working best for end users and internal customers.
• Worked with stakeholders, partners, licensors, end users and marketing teams as a direct contributor, product director, team manager and lead.

Title

• Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
• Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
• Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
• Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Title

• Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
• Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
• Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
• Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.